GreenWave Energy
Client
Green Wave Energy
Role
Brand Designer
Timeline
6 weeks
Year
2025
Tools & Technologies
The Opportunity
I had the privilege of designing a brand identity for GreenWave Energy, a fictional startup pioneering wave energy technology. The goal was clear: create a cohesive visual language that would position GreenWave as a standout innovator in the crowded renewable energy landscape.
The challenge was to appeal to three distinct audiences: eco-conscious consumers seeking sustainable alternatives, tech investors looking for the next breakthrough in renewable energy, and industry partners interested in cutting-edge wave energy solutions.
The Challenge
GreenWave Energy faced a unique hurdle—standing out in a market dominated by solar and wind energy competitors. Without a defined identity, the brand struggled to convey its commitment to sustainability and cutting-edge technology.
The renewable energy sector was becoming increasingly crowded, with established players having significant brand recognition. My task was to translate their vision into a memorable and authentic visual system that would differentiate them from the competition.
The Approach
As the sole designer, I led every aspect of the project, from strategy to final delivery. I followed a Design Thinking process to ensure the identity resonated with GreenWave’s ethos and audience.
The journey began with a discovery questionnaire and in-depth research into competitors and industry trends, followed by a creative brief to align on goals. I crafted customer personas to anchor the design in the needs of eco-conscious consumers and investors.
The Solution
The final identity embodied GreenWave’s mission. The logo, with its flowing wave motif and clean lines, evoked both nature and technology. I developed a color palette of ocean blues, earthy greens, and crisp whites to reflect sustainability and trust.
A modern, sans-serif typography selection ensured clarity and versatility. The comprehensive brand style guide provided clear rules for consistent application, while business card and pitch deck templates equipped the team for professional outreach.
The Impact
Though a conceptual project, the GreenWave Energy identity was designed to drive real-world results—enhancing brand recognition and fostering engagement with its target audience. The deliverables were optimized for both print and digital use, ensuring flexibility across platforms.
Sketches and logo variations, which I documented throughout the process, showcased the evolution of a brand built to inspire trust and excitement. This project was a testament to the power of intentional design.
Project Gallery
Stationery
Signboard
Stylescape Creator
Stylescape Explorer
Stylescape Sage
Logo Horizontal
Construction Fence
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