Scoring Pixels

The Opportunity

Scoring Pixels began with a conviction rather than a company: that in film and games, music is not accompaniment but revelation—the invisible pigment that finally allows images to feel. A blind composer founded the studio to make this truth self-evident. Our task was to give it a form that would persuade without ever pleading.

Scoring Pixels - Opportunity illustration

The Challenge

From nothing, we were asked to deliver a complete (yet deliberately minimal) identity: wordmark, business card, website, and a concise style guide. No excess collateral, no sprawling system—just the few artifacts required to open doors. The central demand was unforgiving: every element had to argue, silently and continuously, that sound is what finally allows pictures to feel.

Our Approach

We permitted ourselves only black, white, and the negative space between them. Texture became our chromatic range: raised ink and subtle grain for the physical pieces, timed transitions and sound-triggered color for the digital. A short style guide—four considered pages—ensured the system could never be misinterpreted or over-embellished.

The Solution

The mark is a precise transposition: three white piano keys and the two black keys between them, dissolving downward into a controlled scatter of pixels—a visual chord resolving into digital grain. The wordmark beneath is custom-drawn, its san-serifs disciplined yet lyrical; the dots over each “i” are single suspended pixels, as though the motif itself refused to settle. The business card is deep matte black. The logo is rendered in raised clear ink—imperceptible to the eye but unmistakable to touch, allowing the founder to present the correct face without hesitation or explanation. On the website, project images open in rigorous greyscale. Only when a track begins to play does color return to the frame, rising in direct response to the audio waveform—as if the music itself were restoring blood to the photograph. The player is borderless, wordless, present only when summoned. The effect is not demonstration; it is proof.

Impact & Results

Within weeks of launch, the studio was commissioned to score a feature documentary on South Sudan, an anthology of short horror films, and the complete music and sound design for a narrative video game. Clients arrived already convinced. They had not come for a logo. They had come because the identity had quietly, irrefutably, made the case: here was a composer for whom sound is not added last, but felt first. The mark did not announce the work. It simply let the work be heard—and, in the hearing, finally seen.

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