Insights on design, branding, and business growth
In a world of rapid design shifts, discover how to adapt trends without losing your brand's essence. Drawing from my series on branding archetypes, explore strategies for staying ahead.
Explore the common pitfall of misaligned design and business goals, with insights on building scalable systems that drive revenue and trust for entrepreneurs.
Master hierarchy in graphic design to create clear, impactful visuals. Learn how scale, contrast, and spacing guide the viewer’s eye.
Master hierarchy in graphic design to create clear, impactful visuals. Learn how scale, contrast, and spacing guide the viewer’s eye.
Discover how iconography and pictograms create a universal visual language that transcends words. From wayfinding to digital interfaces, learn the design principles and optical effects that make icons so powerful.
Discover how the Von Restorff Effect can make your brand unforgettable by leveraging the power of contrast. Learn practical tips to apply this design principle and avoid common pitfalls.
Explore the commanding presence of Ruler brands—those iconic companies that lead through authority, excellence, and unwavering quality.
Explore how the Magician archetype can transform your brand into a creator of wonder and possibility. Learn the design principles behind brands that don't just solve problems—they create magic.
Continuing our exploration of Jung's archetypes in branding, this article examines how The Sage archetype builds brand identity through wisdom, clarity, and intellectual authority. Discover how companies like Google, Wikipedia, and The Economist translate knowledge into powerful visual systems that transform how audiences engage with information.
Exploring how the Jester archetype transforms brands through strategic playfulness and humor. Discover how brands like Old Spice use playfulness to create powerful emotional connections and stand out in crowded markets.
Explore how Creator brands like LEGO, Apple, and Adobe harness the power of innovation to transform categories and build meaningful connections. This deep dive into Jung's Creator archetype reveals the strategic design elements that elevate brands from market players to visionary forces.
Explore how brands like Godiva and Tiffany leverage the Lover archetype to create powerful emotional connections through purposeful design. Discover the psychological principles and visual strategies that transform products into objects of desire.
The latest installment in my Jung Archetypes in Branding series examines The Rebel—brands that thrive by challenging conventions through strategic design choices. Discover how companies like Harley-Davidson and Apple have crafted visual systems that transform disruption into lasting brand equity, and explore the design principles that communicate authentic rebellion in today's marketplace.
Explore how the psychology of discovery adventure translates into intentional design systems for brands that embody the Explorer archetype. Learn how typography, color theory, and spatial dynamics create powerful visual identities that resonate with horizon-seekers.
Discover how Caregiver brands like Johnson & Johnson and Dove build trust through empathy, protection, and nurturing. Learn the psychology, design elements, and best practices behind this powerful archetype.
Discover how Hero brands inspire action, resilience, and triumph. From Nike to Tesla, explore the psychology, design elements, and best practices behind this powerful archetype.
The Everyman brand archetype thrives on trust, authenticity, and community. In this article, I explore how successful brands embody this relatable identity through messaging, design, and audience connection.
In a world filled with complexity and cynicism, some brands stand out by embracing simplicity, optimism, and authenticity. The Innocent archetype connects with audiences seeking trust, purity, and a return to the essentials. In this article, I explore how brands like Dove, TOMS, and Innocent Drinks successfully embody this archetype—building deep emotional connections through design, messaging, and purpose-driven storytelling.